A must-read for anyone serious about building tech products that customers actually want.
Let’s be honest — many of us in tech start by thinking in projects: timelines, resources, deliverables, checklists.
But the shift from project thinking to product thinking?
That’s where the magic happens.
Reading Marty Cagan’s INSPIRED: How to Create Tech Products Customers Love was a turning point in that journey for me.
As someone who specializes in product delivery management, this book didn’t just resonate — it refocused my perspective.
🧠 What’s the core idea?
You can build a product perfectly, on time and on budget…
…and still fail — because no one wants it.
Cagan dives deep into how the best product teams at companies like Amazon, Google, Netflix, and Apple don’t just build fast — they build the right thing.
The goal isn’t shipping features.
It’s solving real customer problems — in ways that create value for the business.
🛠️ What makes this book so useful?
- It breaks down the true role of a product manager (spoiler: it’s not writing user stories all day).
- It explores how world-class product teams work, collaborate, and experiment.
- It emphasizes discovery over delivery — test before you build, not after.
- It gives actionable frameworks for everything from team structure to roadmapping to stakeholder alignment.
Whether you’re a PM, delivery lead, or tech exec, it helps you level up from building outputs to delivering outcomes.
💡 My personal takeaway:
Shifting my mindset from projects to products was a game-changer.
It made me re-evaluate how I work with teams, define success, and manage delivery.
It’s not just about getting things done — it’s about getting the right things done.
👌 Who should read INSPIRED?
- Product managers at any stage of their career
- Delivery and project managers transitioning into product-led environments
- Founders & startup leaders trying to scale their tech
- Engineers who want to understand the “why” behind what they’re building
- Anyone tired of building stuff no one uses
This book isn’t just inspiration — it’s a playbook.
Have you read INSPIRED or made that mindset shift from projects to products?
Let’s swap stories — drop a comment or message me, I’d love to hear your experience 🚀
